Toby’s Estate Coffee Roasters is on a mission to ensure that even the busiest of Australians drink better coffee. Australians sure love their takeaway coffees, but at home, a quick caffeine fix is where it’s at with instant coffee being the most drunk coffee in Aussie homes.
To better understand Australian coffee habits, the team at Toby’s Estate conducted research with more than 1000 drinkers. The research showed that 66% of Australians drink at least one cup of instant coffee a day, however 34% of these people don’t drink it because they enjoy the flavour, it’s all about the convenience and ease that keeps them drinking instant coffee.
However, life’s too short to drink bad coffee, even if you’re short on time, which is why speciality roaster Toby’s Estate has now created speciality grade coffee bags so all you need to do is add hot water, your best cup and five minutes to brew for a café quality coffee.
"We know people are as obsessed about really good coffee as we are, but sometimes there’s not the time or a machine handy to make that quality brew and we wanted to change that,” says Nicholas Rae, Toby’s Estate Head of Coffee.
Featuring freshly roasted specialty beans from the café scene, the new Toby’s Estate Speciality Coffee Bags are also nitro-sealed for maximum freshness and flavour which is what sets them apart from other instant coffees.
"By nitro sealing the coffee after grinding, it locks in the super fresh flavours, you can now get that delicious quality coffee fix instantly without any equipment or mess. It’s our specialty coffee experience, all in one little convenient bag that you can take anywhere.”
When it comes to specialty coffee that’s fast and fuss-free, Toby’s Estate has it in the bag.
Toby’s Estate Specialty Coffee Bags are available to buy now in 10 bag boxes for RRP $14 from selected Coles supermarkets nationally and online at tobysestate.com.au.
The range includes two coffee blends: Balance Brew and Bold Brew:
Balance brew ‘drinks like a charm’ for black and white coffee drinkers alike. Through Toby’s roasting wizardry, coffee from Brazil and Colombia has been blended to deliver this magical all-rounder. With milk, enjoy classic notes of chocolate, sweet biscuit, nougat and stone fruit. When enjoyed at its purest form, black, the coffee is rich and vibrant, bursting with notes of stone fruit and berries, with chocolate undertones.
Bold Brew is a double hitter that is perfect if you love coffee with milk. By blending two ‘big guns’, Toby’s has doubled down on flavour to achieve a coffee that’s bold and full. Indian coffee brings an intense richness with dark chocolate and toffee notes, which combine with the chocolate, sweet biscuit and nougat flavours from the Brazilian coffee for a rich coffee hit.
