As we focus on the party season this week and loads of fun events coming up like Labour Day or King's Birthday long weekend depending where you live, the Melbourne Cup and the AFL Grand Final, it’s so great knowing that the range of fizzy beverages now extends to outside the usual cola and lemonade varieties.
Sure kombucha and flavoured tonics have helped turn things around, but we can now also celebrate with VIBE soda.
Offering a range of beverages bursting with personality, fizz, big flavour, low sugar and the extra oomph of added functionality. VIBE doesn’t just give you permission to loosen up a little; it begs you to get your cheeky on. Leaving your taste buds and your body zinging with life, the VIBE range is available in three delicious flavours, with a different functional benefit in each drink (all when consumed as part of a healthy and varied diet).
VIBE Lemonade Gut is a soda your gut would swipe right for and contains prebiotics which promote a positive change in gut microbiota.
VIBE Lemon Orange Immunity will kick Winter right in the lemon oranges and is formulated with beta-glucan to help support your immune health.
VIBE Raspberry Focus will get your mind out of the clutter and gives you a caffeine hit from coffee beans to improve concentration and alertness.
The VIBE team undertook significant consumer and market research to create a functional drink that meets the evolving needs of Aussie consumers. Here at the AGFG office we also simply HAD to try the range too - you know, for research purposes!
Asahi Lifestyle Beverages General Manager - Marketing, Lauren Fildes, says: "When choosing an alternative to soft drink, people want great taste first, then something low in sugar and has a range of functional benefits to choose from. Through the research, we found there were too few offers available that tasted great and had the added delivery of functional benefits. That’s why VIBE was born.”
You can get your hands on the new range, sold in a four-pack from Woolies supermarkets nationwide. But at the end of the day, if Sam Woods known for his 28-week home fitness program and avid health and fitness ambassador, is also the ambassador of this healthy soft drink alternative, then that's something we are keen to explore more of!
