Brown Brothers, one of Australia’s leading wine producers, has partnered with Coles Liquor to launch a delicious limited-edition Cienna Hot Cross Bun wine just in time for Easter.
Inspired by the iconic hot cross bun, Limited Edition Cienna Hot Cross Bun is a fruity red wine featuring hints of cinnamon and melted brown sugar; with a refreshing light bubble to the finish, this rich red wine pairs perfectly with a warm, buttery hot cross bun.
For those entertaining this Easter, the Cienna can also be enjoyed with antipasti such as cured meat, pickled vegetables and olives.
Brown Brothers Senior Brand Manager, Tarynn Barris says the limited-edition wine is set to further reinvigorate the category and add an extra special touch to Easter celebrations.
"We’re really excited to introduce this wine to our range. Our goal was to enhance the Easter experience by offering this unique twist to traditional celebrations while delivering the number one driver of the category – taste,” she explains.
"We know our consumers are driven by taste and this wine won’t disappoint. It’s bursting with all the flavours we love about hot cross buns, like cinnamon, cloves, ginger and nutmeg, which we think will strike a chord with wine lovers looking for something new and exciting.”
Coles Liquor General Manager of Customer Loyalty, Mia Lloyd is excited about the collaboration which builds on the winemaker’s limited-edition flavours including Moscato Strawberries & Cream, Moscato White Chocolate & Raspberry Ripple and Cienna Salted Caramel which sold out weeks earlier than expected.
"We’re spicing up Easter this year with the launch of the Cienna Hot Cross Bun, available exclusively at our national Liquorland and First Choice Liquor Market stores and online,” she says.
"Brown Brothers is known for pushing the boundaries of flavour innovation in the wine industry and this refreshing red wine is no exception. It’s a hot cross bun in a bottle and features all the delicious traditional flavours of Australia’s most-loved Easter treat that our customers will love to share with friends and family.”
Best served chilled, the Limited-Edition Cienna Hot Cross Bun is available for $16 at Liquorland, First Choice Liquor Market stores and online at brownbrothers.com.au until sold out.
