The much-anticipated Matso’s Vodka Lemon Lime Crush is now available nationwide, following an exceptional response to its initial launch in Western Australia.
Known for its iconic ginger beer, Matso’s has long been celebrated for delivering bold, flavour-forward drinks that beat the heat. Now, Matso’s is expanding beyond ginger beer and its Vodka Lemon Lime Crush marks Matso’s latest foray into the Ready-to-Drink (RTD) with a delicious, natural product featuring Australian lemons.
After a highly successful trial across WA venues, where it quickly outperformed category leaders, Matso’s Vodka Lemon Lime Crush has arrived to meet national demand. The release builds on a year of growth for Matso’s since establishing its Sunshine Coast brewery and distillery in Eumundi, Queensland.
Matso’s Brand Manager, Liv Waters, shared her excitement for the national launch:
"The feedback from WA was phenomenal and we’re thrilled to now release across the country in bottleshops and bars. Vodka Lemon Lime Crush is a modern twist on a classic Australian flavour combination and we can’t wait to share it with even more Australians.”
The launch is bolstered by the recent addition of Loc McIntyre as Head Brewer and Distiller at Matso’s Sunshine Coast. An award-winning distiller with double gold medals from the San Francisco World Spirits Competition, Loc brings more than a decade of experience to Matso’s. His expertise will drive further product innovation, expanding Matso’s offerings to include more spirit-based RTDs pioneered on Queensland’s Sunshine Coast.
Loc McIntyre expressed his excitement for joining Matso’s during this period of growth:
"Joining Matso’s Sunshine Coast feels like a perfect fit. This is an incredible community with a passion for local craft. Vodka Lemon Lime Crush is just the beginning of what we plan to bring to Australians who appreciate quality and refreshment.”
Since debuting in Western Australia, Matso’s Vodka Lemon Lime Crush has firmly positioned itself within the rapidly growing RTD market, reinforcing Matso’s reputation for flavour-forward beverages. With a 4.5% ABV, Matso’s Vodka Lemon Lime Crush is available in cans and on tap nationally. Enjoy it at Matso’s Sunshine Coast in Eumundi or find it at stockists across the country.
For more information, visit Matso’s website to find your nearest stockist.