Vera Italia, a travel platform start-up, is changing how the world experiences Italy.
Designed for travellers seeking authentic and transformative journeys, the platform connects visitors with locals who are eager to share their traditions, stories and way of life.
It’s about shining a light on the people who humbly keep alive the customs that represent the true and simple beauty of Italian culture. These individuals are titled ‘Culture Creators’ as the ones who bring colour to the towns and carry forward the traditions that shape the Italian identity.
What Makes Vera Italia Unique?
•Authentic Experiences: Explore hidden gems and participate in meaningful, hands-on activities, from harvesting olives or grapes in small villages to learning ancient crafts like basket-making.
•Sustainability: Support local economies, foster cultural exchange and contribute to preserving Italy’s rich heritage.
•Northern Calabria Focus: Begin your journey in one of Italy’s most breathtaking yet lesser-known regions, a place where traditions and beauty merge.
Founder Chiara Barbera, explains: "Vera Italia isn’t just a travel platform - it’s a movement. It’s about creating connections, preserving traditions and sharing the magic of Italy with the world.”
Key Features:
•Connect with local Italians who are passionate about sharing their culture.
•Personalised, immersive experiences.
•A focus on underexplored locations that promote sustainable tourism.
With Vera Italia, your journey becomes more than a trip - it’s a way to immerse yourself in the true Italian culture and make a real difference to the people and places you visit.
"Our mission is to reveal the real Italy: to introduce you to locals, revitalise small towns and make a positive impact,” Chiara says.
"We aim to empower local communities and preserve cultural heritage and traditions, creating meaningful connections between travellers and locals.”
Live. Explore. Enjoy and make a difference!
