Trailblazing brewing company, Athletic Brewing Co has been creating non-alcoholic beer since 2017 and was the first brewery and tap room fully devoted to its production in the USA.
Now bringing its non-alcoholic beer Down Under, Australian drinkers can find the Upside Dawn Golden Ale and the Run Wild IPA available at Woolworths supermarkets nationwide – just in time to beat the hangover over the festive season.
Backed by sports stars such as Lance Armstrong and JJ Watt and Chef David Chang, these two beers have won a number of awards, with the IPA named as the overall US Winner at the World Beer Awards in 2020.
Athletic believes people shouldn’t have to sacrifice their ability to be active and healthy to enjoy a great beer; which is why it created an innovative lineup of refreshing, non-alcoholic options. Intricate recipes are crafted using pure, all-natural ingredients in small batches at a custom, state-of-the-art brewery.
Pioneering the craft beer revolution in the States, Athletic now brings its ‘without compromise’ movement to the Aussie market, giving craft beer lovers high-quality, non-alcoholic options.
The brewery’s ethos is to make a positive impact on customers’ health and happiness. These values run through every aspect of their business, from the support of athletes, sponsorship of Ironman and other multi-sports events to the ‘Two for Trails’ program – which sees 2% of all sales donated to support and maintain active spaces.
Try one of these beers for yourself over the Summer holidays and enjoy the fun without the pain!
