This year marks the fifth annual National Prawn Day, a day that celebrates Aussie Tiger prawns established by Australia’s leading seafood producer, Tassal.
National Prawn Day – March 15 - has become an Australian symbol of social connection. Tassal’s consumer insights show that Aussies are changing their purchasing behaviour of prawns, enjoying 12,700 tonnes of prawns either at home or out and about this year - that’s the equivalent weight of more than 300 Boeing 737-800 aeroplanes.
While nearly three times more prawns are sold in December compared to any other month, Tassal shopper data reveals that the appetite for prawns is growing. More households include prawns in their everyday shop than ever before.
Tassal is expecting these numbers to rise - not just during Christmas, but also at other key moments like Easter, when seafood is a popular choice for gatherings and celebrations. To keep up with demand, Tassal expects to produce 151 million prawns this season.
At a 15 cm average length, laying these prawns end-to-end would stretch more than halfway around the Earth’s equator.
Luckily, Aussies don’t have to travel far to find the best quality, home grown, delicious Tassal Aussie Tiger prawns.
Celebrity Bondi Chef and Tassal ambassador Guy Turland says: "I have a deep appreciation for Tassal Aussie Tiger prawns. I could celebrate prawns all year round, but National Prawn Day is a day I like to get my family and friends together to really make the most of it.”
Guy’s absolute favourite is an easy-to-follow Tiger Prawn sandwich recipe that will get the tick of approval and really highlight how delicious these prawns are - Tiger prawns encased in two pieces of kimchi sesame prawn toast that really packs a punch of flavour.
"If you love prawn toast, you’ll love this recipe! Perfect saucy or straight up,” says Guy.
Find the recipe here - for an even fancier option, try adding in one of Guy’s prawn dipping sauces, with like chimichurri, Bloody Mary mayo and tartare sauce!
