Sistema has partnered with lunch box guru and Instagram sensation George Georgievski for a back-to-school campaign focused on making packing lunches easier, healthier and more fun for families.
George – aka The Lunch Box Dad - is a leading authority on creative and healthy school lunches. With a knack for transforming simple ingredients into delightful works of art, George has turned the everyday task of packing school lunches into an engaging and fun activity for parents and kids alike.
His imaginative lunch box creations, filled with balanced nutrition and vibrant presentation, have earned him a devoted following worldwide.
George offers a wealth of practical tips and creative ideas to inspire parents and get kids excited about lunchtime.
Here are some of his top hacks:
Conquer the morning rush with these 3 lunchbox ninja moves
•Double duty dinners – cook extra at dinner and repurpose it for lunch. Leftover roast chicken? Boom! Tomorrow’s chicken salad wraps are sorted.
•Batch cooking bliss – whip up a big batch of kid-friendly favourites like pasta salad or mini frittatas on the weekend and portion them our for grab-and-go lunches all week long.
•Morning assembly line – prep ingredients like chopped veggies and fruit ahead of time and store them in Sistema’s handy containers. Mornings become a breeze – just assemble, not cook!
Leftovers are a great way to reduce food waste and don’t have to be boring!
George suggests turning last night’s roast into exciting lunch box creations. Think porchetta wraps with smoky paprika mayo, or leftover veggie stir fry tucked into mini whole wheat pita pockets.
"The possibilities are endless! Plus, kids are more likely to eat something familiar making leftovers a win-win,” he says.
Can you guess George’s unexpected, game-changing item he has started including in lunch boxes that kids absolutely love?
"Popcorn! I know, it sounds like movie night, not lunchtime, but hear me out. Air-popped popcorn is a whole-grain, fibre-rich snack that's surprisingly nutritious. Plus, it's a blank canvas for flavour adventures!
"My kids love it sprinkled with nutritional yeast for a cheesy kick (sneaking in some extra B vitamins!), tossed with a little cinnamon and sugar for a sweet treat, or mixed with dried fruit and nuts for a homemade trail mix.”
It's a fun, crunchy and totally unexpected lunch box hero. Pack it in a Sistema snack container to keep it fresh and prevent it from getting crushed.
As for picky eaters? No problem! George suggests getting them involved in the process early.
Introduce the lunch box before school starts and let them choose their containers. Make food fun with bite-sized portions, vibrant colours and playful shapes. Think mini skewers, cucumber ‘coins’ and colorful veggie sticks. Don't forget the importance of texture – crunchy, chewy, and smooth options keep things interesting.
Say goodbye to sandwich boredom!
"We love getting creative in our kitchen and lunchtime is no exception. ‘Sandlinks’ – mini sandwich dumplings made by flattening bread, filling it with yummy goodness and pinching it closed – are always a hit.
"Ravioli sandwiches (another family invention) are simply flattened bread filled and crimped with a fork like giant ravioli. They're fun to make and fun to eat. Mini frittatas packed with veggies are a protein-packed powerhouse and homemade sushi rolls (cucumber and cream cheese are a kid-friendly starting point) are a fun and healthy option.”
