Enchanté Rosé, the newest creation from St Hugo Wines and Daniel Ricciardo, is making a bold debut with an exciting partnership at the Formula 1 Grand Prix (AUSGP), featuring a major activation in the General Admission area.
Extending the celebration beyond the track, Enchanté Rosé is taking over 100% gluten-free Mexican-inspired five-level rooftop bar and restaurant Hotel Nacional in Melbourne’s CBD from March 10-23.
This exclusive activation invites wine lovers and food enthusiasts to immerse themselves in the Enchanté lifestyle, with the rosé served by the bottle, by the glass and even as a limited-edition frozen slushie.
To celebrate race week in true style, Thursday, March 13 to Sunday, March 16. during the Formula 1 Grand Prix (AUSGP), diners at Hotel Nacional’s restaurant will receive a complimentary glass of Enchanté Rosé on the open-air rooftop after their meal.
It’s the perfect spot to soak up the city’s energy while sipping on Daniel Ricciardo’s latest wine creation.
To further amplify the partnership, Enchanté Rosé is taking over the iconic Hotel Nacional facade in Hardware Lane, with a stunning large-scale light projection being unveiled on Wednesday, March 12, Saturday, March 15 and Sunday, March 16, bringing the brand’s vibrant essence to life.
Using custom projection mapping, the façade will light up with dynamic animations of roses, immersing guests in the charm of Enchanté Rosé.
Positioned to be a highlight of the Enchanté activation, this display is set to captivate Melbourne’s nightlife and Grand Prix-goers alike.
Enchanté Rosé is the latest addition to the DR3 x St Hugo collection, created in collaboration with the F1 superstar Daniel Ricciardo.
Vibrant, playful and magnetic, this uniquely Australian rosé is designed for those who love to celebrate life’s special moments. Showcasing bright red berry flavours and floral notes, it delivers a crisp, clean finish, making it an ideal companion for long afternoons and sun-soaked gatherings.
The name ‘Enchanté’, meaning ‘pleased to meet you’ in French, perfectly reflects Ricciardo’s welcoming and charismatic personality. This rosé is an invitation to embrace the joy of great company, exceptional wine, and unforgettable experiences (at Hotel Nacional).
With its dual presence at Hotel Nacional and the AUSGP, Enchanté Rosé is set to become the drink of the season.
