Just in time for the New Year, Heineken® Silver is hitting the road and celebrating an Australian Summer like no other with the Heineken Silver Smooth Tour. Starting in Sydney, then heading to Brisbane, Melbourne and Perth in 2025, the Heineken Silver Jeep is ready to roll up to parties and gatherings for the ultimate experience, delivering the brand’s smooth, refreshing beer directly to Australians and their mates.
From holiday gatherings, to Summer BBQs and everything in between, this one-of-a-kind activation offers Aussies the chance to receive smooth, refreshing Heineken Silver on the house. At a time when young Australians are feeling the pinch and cutting spending on essential (-2.3 per cent) and discretionary (-1.9%) spending due to cost-of-living constraints, Heineken is making it easier than ever to toast to the season.
You can enter for your chance to win a visit from the Heineken® Silver Jeep by heading to heinekensilversmoothtour.com.au and explaining in 25 words or less why Heineken® Silver should deliver to your ‘smooth event’. Each entry will be judged on creativity, originality and how well it captures the essence of a great Summer celebration.
Heineken Silver has arrived just in time for those looking for a beer that’s big on refreshment and easy on bitterness. With only 88 calories and 99% carb-free, it’s light and easy to enjoy. Boasting just 5 IBUs (International Bitterness Units) compared to Heineken® Original’s 19, it’s also the smoothest beer in Australia, making it a perfect choice for Summer.
Join Heineken Silver in celebrating an Australian Summer like no other – smooth, refreshing and made for sharing. Don’t miss the chance to bring the Heineken Silver Jeep by signing up now.
For more information and full terms and conditions, please visit heinekensilversmoothtour.com.au. Heineken Silver is available at all good beer stockists (RRP: $56 for a 24 pack).
