Just days after etching his name into history books after he surpassed the late Russell Ebert's long-standing all-time games record, Port Adelaide AFL great and endurance icon Travis Boak has officially joined the Gravity team, investing in Australia's leading Better For You RTD brand.
Travis's move aligns with his expanding business portfolio, including hospitality ventures like The Moseley Beach Club in Adelaide.
He joins Gravity’s already stacked athlete program, standing alongside elite names like surf ironman champion Matt Poole, mindset coach and former pro surfer Cooper Chapman, wakeboarding world champion Harley Clifford, Harry Bink and Mia Huppatz and fitness powerhouse Jenna Louise – with more high-profile names set to be announced soon.
"I’m always looking for brands that align with my values around health, performance, and balance. Gravity is leading the charge in the Better For You drinks space and as someone who is passionate about both fitness and hospitality, it’s a perfect fit," says Travis.
"It’s great to join my mate Pooley and some great Aussie athletes on a mission to refresh Australia.”
Gravity is entering its third year of business with unstoppable momentum, maintaining strong year-on-year growth.
It’s Hard Soda Lemoncello – available both on tap and in cans – has been selling out, proving a hit with consumers seeking a cleaner, lower-sugar alternative. Now, with expansion plans set to dominate the East Coast and grow further into South Australia and Victoria, the brand is primed for its next major leap.
"Having someone of Travis’s calibre join the Gravity team is huge for us. He’s one of the fittest and most respected players in the AFL, a Nike and Red Bull athlete and a leader on and off the field. His investment signals the confidence top-tier athletes have in what we’re building,” says co-founder Mick Spencer.
Gravity continues to disrupt the RTD market, proving that better choices don’t mean compromising on taste or experience. With an exciting line-up of new investors, partners and products on the horizon, the brand is ready to take its next big step.
