Molly Tea, the premium tea house renowned for its dedication to all things jasmine, is preparing to make its Melbourne debut this May.
The brand will launch three locations across the city, culminating in the grand opening of its flagship Swanston Street store - set to become the ultimate destination for premium Chinese tea culture in the heart of the CBD.
Originally founded in Shenzhen, China, Molly Tea became a viral sensation in Australia following the opening of its first store in Sydney’s Darling Harbour. The brand quickly earned a cult following, boasting the highest customer repurchase rate in the premium fresh tea sector.
Inspired by the Four White Flowers of the East, Molly Tea’s success lies in its dedication to quality. The brand uses only the finest mountain tea leaves, naturally scented with fresh flowers, to create distinct and alluring aromas.
This commitment to fragrance is at the heart of Molly Tea, reflected in its three signature product lines: Fresh Milk Tea Series, Snowy Whipped Series and Fresh Oat Milk Tea Series. Each drink delivers a rich sensory experience that celebrates the beauty of Chinese tea culture.
To mark the highly anticipated Victorian launch, jasmine tea lovers are invited to visit Molly Tea’s new 222 Swanston Street store for several days of celebrations and luxurious giveaways.
Fabulous Days of Celebrations and Giveaways
Celebrations kick off with a soft opening; all customers who make a purchase during this time and leave a Google review will receive one of Molly Tea’s iconic tea-scented sachets. These delightful room scents are designed to fill the home with the gentle aroma of Molly Tea’s most popular tea fragrances.
Then, for the Grand Opening, the first 100 customers who purchase two drinks will receive a limited-edition black Dupont bag and a rabbit scented candle - a must-have for fans looking to add a touch of Molly Tea charm to their collection. Customers 101-200 will receive a rabbit scented candle.
As an extra special grand opening bonus, all customers who purchase a second cup from a select menu of drinks will receive it at 50% off.
A Taste of Molly Tea: Signature Drinks to Try
Visitors are encouraged to explore the diverse menu and discover their new favourite tea. A standout on the menu is the Snowy Jasmine Milk Tea, a must-try for any tea enthusiast.
This crowd-favourite combines Jasmine Green Tea and fresh milk, topped with a delicate, creamy Jasmine Whipped Cream. Each sip is a luxurious experience, featuring floral notes and an elegant, lingering aftertaste.
For those who enjoy a touch of texture, the Snowy Jasmine Milk Tea offers a delightful surprise - its signature Jasmine Milk Whipped Cream is finished with a sprinkle of pecans, adding a satisfying crunch to every sip.
For a more traditional yet equally enticing option, the Floral Fresh Milk Tea Series is a must-try. Standouts include the fragrant Osmanthus Green Tea with Fresh Milk and the beautifully floral Gardenia Milk Tea.
Molly Tea is celebrated for its commitment to premium-quality ingredients and innovative tea creations. The brand’s signature drinks, such as the Premium Jasmine Milk Tea and the Champaca Milk Tea, have garnered a loyal following for their fresh flavours, jasmine tea base, and creative toppings.
With a menu that continuously evolves to introduce seasonal specialties, every visit to Molly Tea offers a chance to explore bold and exciting new flavours.
Whether you’re a devoted tea lover or a newcomer to the scene, Molly Tea’s grand opening in Melbourne is the perfect opportunity to experience the brand’s unique charm. Don’t miss out on exclusive offers, and the chance to immerse yourself in the Molly Tea phenomenon that’s taking Australia by storm.
